Groups reduce their management tools
Posted: Thu Mar 27, 2025 9:10 am
This month, LinkedIn completes a revamp of its features and tools for brands and organizations that began in September 2018 and has quietly affected virtually all of its services: groups, company pages, and ads manager. February 2019 will, for now, mark the end of it… Although who knows, it's all a matter of making up your mind and sticking with it.
The truth is that it has been a fairly quiet process, despite phone number list the fact that it's one of the largest social networks in the world (590 million users, compared to Twitter's 321 million) and hosts more than 30 million company pages. This is probably because these changes are simply a response to the demands of its members, an attempt to innovate design and simplify products, and align the platform's evolution with that of other "major" competitors. After all, it hasn't introduced any significant new features since July 2017 , so it was about time.
Here are the keys to staying up to date with LinkedIn's latest developments in 2019.
There are nearly 1.5 million groups on LinkedIn, covering a variety of topics, with varying objectives and membership sizes. Obviously, not all of them are corporate : only those identified with a company logo or name can be considered as such.
LinkedIn hadn't changed the configuration of groups since November 2015, when it made them all private and eliminated subgroups. But the truth is that in recent years, groups seem to have lost some of their initial appeal, activity in them has generally declined (note: this is a personal perception; I have no official data to confirm this), and spam has continued to run rampant. So in September 2018, LinkedIn decided to give them a facelift to enhance their integration with the rest of the platform's content and revive their use. Now, groups and the contributions posted in them are included in the general LinkedIn user feed.
But in practice, these changes have resulted in the elimination of management features and the simplification of groups (which I'm not sure will provide any additional leverage). If you don't manage groups regularly, you may not even have noticed. Here's what happened.
The truth is that it has been a fairly quiet process, despite phone number list the fact that it's one of the largest social networks in the world (590 million users, compared to Twitter's 321 million) and hosts more than 30 million company pages. This is probably because these changes are simply a response to the demands of its members, an attempt to innovate design and simplify products, and align the platform's evolution with that of other "major" competitors. After all, it hasn't introduced any significant new features since July 2017 , so it was about time.
Here are the keys to staying up to date with LinkedIn's latest developments in 2019.
There are nearly 1.5 million groups on LinkedIn, covering a variety of topics, with varying objectives and membership sizes. Obviously, not all of them are corporate : only those identified with a company logo or name can be considered as such.
LinkedIn hadn't changed the configuration of groups since November 2015, when it made them all private and eliminated subgroups. But the truth is that in recent years, groups seem to have lost some of their initial appeal, activity in them has generally declined (note: this is a personal perception; I have no official data to confirm this), and spam has continued to run rampant. So in September 2018, LinkedIn decided to give them a facelift to enhance their integration with the rest of the platform's content and revive their use. Now, groups and the contributions posted in them are included in the general LinkedIn user feed.
But in practice, these changes have resulted in the elimination of management features and the simplification of groups (which I'm not sure will provide any additional leverage). If you don't manage groups regularly, you may not even have noticed. Here's what happened.