Ephemeral content will generate the best engagement”
Posted: Thu Mar 27, 2025 9:19 am
It depends, it doesn't have to.
And it will depend, above all, on the quality of the content and the audience it's aimed at: just because it's ephemeral doesn't mean it's interesting to the user, even if it's more likely to generate a sense of urgency.
But above all, because the development of chatbots is closely whatsapp number list linked to the development of artificial intelligence, and this is a field that will experience strong momentum in 2018, and one that social networks are also investing in: four years ago, in 2014, Mark Zuckerberg announced that artificial intelligence was one of the company's top priorities. Most of Facebook's developments in this area have been applied to image and video recognition, and to Facebook Messenger, so they don't seem particularly spectacular, a priori. But the commitment is clear and even has a name: Facebook Artificial Intelligence Research (FAIR).
Snapchat was the first to bet on ephemeral content (maximum 24 hours), which Facebook copied (and with great success) in August 2016 with Instagram Stories. A year later, in August 2017, Instagram Stories already had 250 million daily active users, and it remains one of the platform's big bets, which regularly includes new features, such as the ability to launch surveys, new stickers, or font games. But Facebook has also tried to transfer this format to Facebook Stories and WhatsApp Stories, without much fanfare: content with a lifespan of less than 24 hours has barely had a place here.
And it will depend, above all, on the quality of the content and the audience it's aimed at: just because it's ephemeral doesn't mean it's interesting to the user, even if it's more likely to generate a sense of urgency.
But above all, because the development of chatbots is closely whatsapp number list linked to the development of artificial intelligence, and this is a field that will experience strong momentum in 2018, and one that social networks are also investing in: four years ago, in 2014, Mark Zuckerberg announced that artificial intelligence was one of the company's top priorities. Most of Facebook's developments in this area have been applied to image and video recognition, and to Facebook Messenger, so they don't seem particularly spectacular, a priori. But the commitment is clear and even has a name: Facebook Artificial Intelligence Research (FAIR).
Snapchat was the first to bet on ephemeral content (maximum 24 hours), which Facebook copied (and with great success) in August 2016 with Instagram Stories. A year later, in August 2017, Instagram Stories already had 250 million daily active users, and it remains one of the platform's big bets, which regularly includes new features, such as the ability to launch surveys, new stickers, or font games. But Facebook has also tried to transfer this format to Facebook Stories and WhatsApp Stories, without much fanfare: content with a lifespan of less than 24 hours has barely had a place here.