Once you set up your triggers, they taiwan phone number library continue to work and reach all of your subscribers while you take care of other things. Email marketing automation guide Email marketing automation guide Segment your list to improve your audience engagement Your customers live in different places, buy different products, and have different habits. Email segmentation is a way to divide your subscribers into smaller audiences based on a set of characteristics you choose.

You can segment your subscribers automatically or manually based on characteristics that you find important to your marketing strategy. For example, if you sell swimwear, you can send potential customers in California a different email than customers in New York during the winter. Your message can be tailored to certain groups of people, resulting in greater engagement. Personalize the customer experience Small businesses offer their customers something that big companies can't: a personal touch.