Without a solid strategy to promote your content, even the best content risks falling short of its full potential. To ensure yours does, here are 13 content promotion tactics to increase traffic to your website. What is content promotion? What is content promotion? Content promotion is the process of exposing your content to as many people as possible. Content can be a blog post, sales page, signup page, videos, gated content, podcasts, or other types of content. Either way, your job is to distribute this talent widely. Your goal is to get as many people's attention as possible to it.
There are two levels of content promotion. First-party content promotion involves actively sharing content with your existing audience. You link to the content in emails, social media posts, text messages, and more. Second-degree content promotion occurs when others take over. They share your content with their audience because they value it . The best content mobile phone number data updated 2025 promotion methods vary depending on your audience. Business owners and marketers should experiment with different offers and CTAs. This is why A/B testing has become so imperative in marketing. If you don't test different strategies, you'll never know if you could be doing better.
Some of the best promotion methods are: Email Marketing Social media Video Marketing Cross promotion Search Engine Optimization (SEO) Paid promotion Influencer Marketing Guest display Internal connection 13 Proven Formulas for Creating a Content Promotion Strategy formulas for creating a content promotion strategy LET'S discuss 13 simple yet effective ways to formulate an effective content promotion strategy. 1. Develop email marketing tactics for content promotion channels As mentioned above, email marketing is extremely useful for content promotion. Whether you send emails once a week or once a month, be sure to promote or link to your most valuable or popular blog posts in the email.