It is essential that you understand that this path you are embarking on will reduce customer turnover, increase positive perceptions of your brand, and ultimately achieve the long-awaited loyalty you desire .
The cost of bringing a new customer to the same industry email list level of profitability as a regular customer is up to 16 times higher. (Pretii)
Send a Welcome Email
It's vitally important that your customer starts using your product within the first week of purchase. To encourage them to do so, use email and send them an automated welcome email inviting them to log in.
Add another greeting when they log in for the first time. Make them feel important!
Complete this welcome with tutorials on how to use your website, app, or online service. The idea is to let your customer know that you're still there for them and their connection to your product.
Add success stories to this process and share your customers' achievements using your product. If possible, include first-person testimonials.
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