How to build a Digital Marketing strategy

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Now that you understand why your company needs to be well positioned digitally and how digital marketing planning is essential for the success of your strategy, it's time to understand how to create a digital marketing strategy:

Market research and understanding


This phase is essential. The moment of market research email data and understanding is the moment when your company begins to understand the needs of its consumers and, with that, understand how your company can support them in these needs. Not only that, the research should also give you the path to stand out and create a strategy that gives you a competitive advantage over other competitors.

The research should guide questions such as: What are my goals with digital marketing actions? What market scenario am I currently in? Who are my competitors and who are my target audience (my personas)?

Planning and development of the action plan


Once the research has given you the direction to understand the main doubts of your business, it is time to start planning the marketing actions that will be carried out by your team.