Email evolves and integrates new technologies

[armdrejoan]

At nearly fifty years old, email would still not be as effective as it is if it had not evolved over time.

With most emails opened on the go, inboxes are women database more contextual. Behavioral data and geolocation ensure consumers receive up-to-date news the moment they read it. Hyper-personalization and micro-segmentation lead to SVCO, or the “single view of the customer.” Insights and artificial intelligence combine to help companies predict needs and respond with instant and ever-evolving personalization. “1 to many” email marketing becomes “1 to 1” as easily as before.

Email = Success?
While it is clear that email itself will continue to be relevant well into its fiftieth year, it is up to individual businesses to leverage and capitalize on that relevance.

Email is a great marketing tool, but only if it is used with the priorities of its recipients in mind. Marketers must ensure that they do not waste this resource, despite its inherent resilience.

What is the best way to contact a “Cold Prospect”?
Cold Email Email Marketing
Let's start with definitions: what is a Cold Prospect? This is a subject that you are able to qualify precisely, but with whom you have not yet come into contact. For this reason, the cold prospect is not (yet) aware of your company and must be approached and stimulated, through Permission Marketing actions, in order to bring him closer to your products or services.

The goal of every marketer or entrepreneur is always to acquire new customers, guiding those acquired to the final parts of the sales funnel.

Specifically, it is a tailor-made sales journey that separates the Cold Prospect from a regular purchasing customer.

Every methodology starts with a good list, this is why in the previous article we saw why it is convenient to buy a Database as long as it is well targeted and profiled.