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Create stunning pop-ups with Hello Bar to promote your newsletter Pop-ups work really well when used correctly. It's like bringing flowers on a first date. Is it cheesy? Sure. Is it over the top? Sure. But it still works. Use Hello Bar to create an exit popup. It only appears when your visitor tries to click elsewhere. Make sure it 's catchy and engaging. Most importantly, make an offer your audience can't refuse. 6. Make it extremely easy to sign up for your mailing list Have you ever been on one of those dates where the other person seems to be interrogating you like a murder suspect? You might have a similar feeling when you are faced with a registration form like this: Make it easy to sign up for your mailing list Who has time for all that? If you ask for too much information—and yes, we 've gone a bit overboard here—your prospects will be asking for the bill before you even get your appetizers .

You may also like: 17 Stunning Welcome Email Examples to Inspire Your Campaign Opt-in Email Marketing: 13 Best Practices for Better Results 7. Offer upgrades and discounts to customers who sign up Incentive is the most important word . I want you to remember this article. Memorize it. Write it on a Post-It note and stick the message on your computer whatsapp data screen. You need to get people to sign up for your newsletter. Email collection is all about transaction. You want people to sign up for your mailing list, but what will you do for them? Look at this top bar: Offer upgrades and discounts to customers who sign up Not very convincing, is it? But we can spice it up to make you want to opt for : Offer upgrades and discounts to customers who sign up It's better.

Identify a pain point and build rapport with the prospect Offer a way to solve the problem for free using a convincing number Add a CTA that reflects the offer 8. Use social media to promote your website and lead magnet Social media is great because it allows you to cross-pollinate with your followers. If someone follows you on Twitter, you can invite them to join your email list with a thoughtful lead magnet. Similarly, if someone visits your website, you can use Hello Bar to invite them to tweet about your content. Use social media to promote your website and lead magnet It's important to leverage your existing followers , no matter where they are located.