At this point, we can see the top of the funnel as the moment of learning and discovery . Where your company should be entirely concerned with educating the visitor through relevant materials that aim to exchange contact information (such as name, email and phone number) in a form in exchange for materials such as E-books and infographics . With this, your visitor becomes a lead.
Stage 2 – Problem Recognition and Solution Consideration: Middle of the Funnel
Once you have contact with this lead, this is the moment overseas data when your company starts to create a relationship by dealing with the lead who is looking for a solution to a problem that the company is facing.
It is necessary to support them with technical information to understand the problem and possible ways to solve it, thereby maturing the lead for the next step in the purchasing journey.
You already have the lead's data and they understand that they have a problem. Now it's time to effectively solve it. The relationship is close to a sales team approach. Get in touch with your lead and show that you are more than just a company, you are a partner ready to support them in making the purchasing decision. Closing the deal is the last step in the funnel .
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