Phone and Email Follow-Up Campaign Scripts
Posted: Sat Apr 05, 2025 4:21 am
A while ago, my wife and I renovated our new home. As part of this grueling process, we received many quotes from all different kinds of people.
This ranged from window replacement people, plumbers, electrical contractors, painters, tile companies, contractors, fine craftsman, window treatment companies – the list seemed endless.
After they finally showed up and saw the work, their next job was to deliver a quote (usually by email). As a sales trainer, the next part seemed pretty straight forward to me – and that’s for them to follow-up on their quotes, right?
Would you believe that over 90% of these people NEVER followed up on their quotes?
Here are a few other shocking sales statistics:
48% of salespeople never follow up with a prospect
25% of salespeople make a second contact and stop
12% of salespeople only make three contacts and stop
ONLY 10% of salespeople make more than three contacts
2% of sales are made on the first contact
3% of sales are made on the second contact
5% of sales are made on the third contact
10% of sales are made on the fourth contact
80% of sales are made on the fifth to twelfth contact
Interesting statistics, aren’t they? I always follow up chinese overseas asia database with prospects – and many, many times – and that practice alone has made me more successful than 90% of my competition.
And after my recent experience with these contractors, I’m even more convinced that just following up regularly gives you a significant edge over your competition.
Here is a follow-up campaign (emails and phone calls) I use that you can adapt to your sales cycle.
Email #1:
After my initial phone call with a prospect – whether they want information or links to my website – I always send a separate email thanking them for taking the time to speak with me:
Dear (Prospect’s name),
Thank you for taking a few minutes today to tell me a little about your company and what you are trying to accomplish. It sounds like if I can help you (repeat their specific needs here), then there might be a fit between our companies.
This ranged from window replacement people, plumbers, electrical contractors, painters, tile companies, contractors, fine craftsman, window treatment companies – the list seemed endless.
After they finally showed up and saw the work, their next job was to deliver a quote (usually by email). As a sales trainer, the next part seemed pretty straight forward to me – and that’s for them to follow-up on their quotes, right?
Would you believe that over 90% of these people NEVER followed up on their quotes?
Here are a few other shocking sales statistics:
48% of salespeople never follow up with a prospect
25% of salespeople make a second contact and stop
12% of salespeople only make three contacts and stop
ONLY 10% of salespeople make more than three contacts
2% of sales are made on the first contact
3% of sales are made on the second contact
5% of sales are made on the third contact
10% of sales are made on the fourth contact
80% of sales are made on the fifth to twelfth contact
Interesting statistics, aren’t they? I always follow up chinese overseas asia database with prospects – and many, many times – and that practice alone has made me more successful than 90% of my competition.
And after my recent experience with these contractors, I’m even more convinced that just following up regularly gives you a significant edge over your competition.
Here is a follow-up campaign (emails and phone calls) I use that you can adapt to your sales cycle.
Email #1:
After my initial phone call with a prospect – whether they want information or links to my website – I always send a separate email thanking them for taking the time to speak with me:
Dear (Prospect’s name),
Thank you for taking a few minutes today to tell me a little about your company and what you are trying to accomplish. It sounds like if I can help you (repeat their specific needs here), then there might be a fit between our companies.