Conclusion
A brand platform and corporate identity are the foundation of any brand. These are clearly formulated ideas and visions, adapted to the needs of the target audience. Their semantic and visual components chinese overseas america data help to stand out in the market, evoke emotions, create associations and gain a foothold in the minds of consumers.
For ULAANBAATAR we:
We developed a brand platform with target audience portraits, positioning, USP, mission, and slogan.
We defined brand colors inspired by the natural landscapes of Mongolia.
We created unique ornaments and patterns that emphasize the ethnic motifs of the brand.
We thought out branded packaging: boxes, bags and shoppers that create a complete image.
We designed signs, navigation and advertising materials for flagship stores.
We developed postcards and POS materials to build long-term relationships with customers.
We prepared a visual basis for the online store, ensuring a unified style online and offline.
Thanks to the integrated approach, branding has become a powerful tool for engaging tourists and converting them to the online store.Imagine: each of your customers leaves a digital trace — from a random scroll to the final receipt. Today, these traces are turning into a gold mine for business. We tell you how Big Data has become the main weapon in the war for the buyer — and why without it, your online store is doomed to remain in the 2010s.
Digital Detective:
When a user visits a site, it sets off a chain reaction:
32 parameters in the first 3 seconds (geolocation, device, referral source)
15 micro-actions per minute (scroll speed, cursor movement, pauses)
87% of shoppers unconsciously repeat patterns of past purchases
ASOS Case: By implementing cursor behavior analysis, the British retailer increased cart conversion by 17%. Now the system recognizes the moment when the user hesitates and instantly offers a personalized promo code.