Lookalike - create a group of people similar to those who made a purchase and direct your message to them
Demographic/Behavioral Characteristics – These are definitely better and more precise than interest-based groups. What’s the difference?
Let’s say you want to reach parents of children of a certain age with your Christmas gift idea. You can try to reach people interested in “parenting,” but it will be a broad group and you have no guarantee that they are actually people who have children. They may be interested in the topic professionally or they may have stumbled upon it by accident—algorithms like to take winding roads. Demographic characteristics, job titles, and behaviors are more precise. Use them instead of interests whenever possible.
The “all” group is a targeting method that country code +81,japan phone numbers would have been unthinkable a few years ago. However, with changes in user privacy and the development of Meta algorithms, it often brings great results. It involves limiting targeting to the bare minimum (location, sometimes gender or age). Everything else is handed over to AI. But for it to have a chance to work, the following point must be met.
The most important thing is creation
Targeting in modern Facebook marketing is definitely giving way to good creation. Even the best-chosen group of recipients will not convert if the graphics and copy are inadequate. So make sure that the frame of your ad is eye-catching and emphasizes the values of the product.
Reach your customers
Don’t forget about your current customers in your strategy. They already know your brand, so they trust it more. They are more likely to make a repeat purchase or spend more money with you than a “cold” group.
Use email marketing, push notifications, text messages and all other forms of contact that you can launch in accordance with the store's regulations and customer marketing consents. Launch automation to reach with a precise and personalized message.
It is a good practice to offer your current customers a more attractive offer than new ones . It does not have to be a higher discount. Free shipping, free gift wrapping or free gift wrapping will also do the trick. Your customers will definitely appreciate the special treatment, which will result in a more lasting relationship.
