Show appreciation for your email list’s loyalty or engagement

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Do: Add a personal touch
Your holiday email marketing campaign should focus on sending personalized emails, which subscribers open 82% more often than generic emails.

Always include your subscribers' names at the beginning of each email. This can improve engagement by capturing the reader's attention. As a result, they are more likely to read the entire email and take action.

You can do the same for subject lines to entice subscribers to click, increasing open rates .

Other ways to add a personal touch to engage your email subscribers include:

Telling a story: Share personal or relatable stories that resonate with your subscribers’ experiences or interests, creating an emotional connection. Your stories could include heartwarming holiday narratives, like how your brand was founded, or personal anecdotes related to the holiday season.
Encouraging Feedback: Invite your subscribers to share their thoughts, feedback, and suggestions. This shows that you truly value their opinions and that they have the power to influence your brand’s decisions. You can get even more creative by creating a survey asking your subscribers about their favorite holiday traditions, memories, or gift ideas.
Express Gratitude: with your brand. A simple “thank you for being a valued customer” can go a long way. To show your gratitude, consider offering exclusive holiday discounts.
Use a conversational tone: Your email copy should feel like you are having a personal conversation with the recipient. Avoid using overly formal or corporate language. Craft content that reflects the joy and warmth of the holiday season.
Using a Personal Signature: Use a real person's name in your email signature to indicate that the email business owner data was written by a human and not a company. This can help make the email more personal and approachable. Include warm holiday greetings and a heartfelt message to add authenticity to the email.
Screenshot of the email promoting the Thanksgiving contest via the Line mobile messaging app
Britney Steele Screenshot

Line, a mobile messaging app, is sharing a Thanksgiving contest to help connect with customers on a personal level.

Personalization takes time. An effective holiday email marketing campaign requires personalized content, strategic timing, and compelling calls to action (CTAs).