Regardless of whether you can appear in both the PAA area and the regular SERP or only in the PAA box, this SERP feature gives you the opportunity to gain additional visibility in the most used search engine in the world.
When your content appears in Google PAA, it signals to the world that your website is a trusted source of information.
If Google trusts your website enough to display it in the PAA section, then users will think your rich people database content is legitimate and trustworthy.
The PAA results are a treasure trove of information for your reputation management.
- Helen Pollitt, Head of SEO at Car and Classic
This can help establish your brand as an authority in your industry, leading to increased credibility with your audience.
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