This is followed by a call to action in a bright color:

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If you want to increase the chances of your prospect coming back and purchasing, consider offering them a percentage-off coupon or free shipping code. Here are some of our favorite examples of cart abandonment email campaigns. You may also like: How to Build an Email List from Scratch: A Start-to-Finish Guide List of 650+ Power Words to Dramatically Increase Conversions and Sales Fab If you want to see a really good cart abandonment email, Fab shows you how to make one. Fab Cart Abandonment Email Campaign Examples The copy writing on this page is excellent, from the headline to the call to action.

"Smile" tells the customer that something good is coming. This is always a positive thing. You want your prospect to be in a positive frame of mind. The message then informs the customer that the item they want email data is still available. "Do you still want it?" The big red "BUY NOW" button reflects this same call to action. It's an effective psychological tool , complemented by an attractive product photo and helpful information on how to contact Fab. Tea Fury TeeFury Cart Abandonment Email Campaign Examples You can also learn from Teefury's Cart Abandonment Emails.

This is just the top segment, but it's packed with best practices. He uses the same headline as Fab above: "Do you still want it?" This is another psychological trick. The word "still" implies that the prospect wanted the item at some point another time, and I might still want it. But what really stands out in this cart abandonment email is a literary/movie reference. The company is known for referencing pop culture and continues this trend in an email referencing "Lord of the Rings." It's even present in the call to action with a play on words: "Grab your Baggins.