Animated explainer video is known for its brevity

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One thing to keep in mind is to make sure that your video appears as authentic as possible. Relying too much on the script signals to the customer that the person they are speaking to is not confident in their ability to review the product positively or is not even qualified to do so. This can be a red flag and start a service interaction off on the wrong foot.

Animated explainer
Explainer videos are identical to short animated marketing videos. If you have complex messages to convey, but do not want to overwhelm your audience, this idea may be the right solution.

This type of explainer video is commonly used by companies in complex and difficult-to-explain industries, from technology to healthcare, to make them more accessible and interesting to the target audience. You can use animation to explain complex concepts, processes, or abstract ideas in a visually appealing and easy-to-understand way.

Animated explainer videos can effectively educate potential customers and demonstrate the value of your product or service. This explainer video idea can also make your content more shareable on digital platforms, as animation is a virtually versatile and engaging marketing tool that helps businesses reach and convert more target customers.

A close-up of hands holding a notepad and a pen, dressed in a suit.
Practical guides
At least 83% of people prefer watching videos to accessing instructional or informational content through facebook data text or audio. Creating a how-to video allows you to develop instructional videos that guide viewers through specific tasks or processes related to your product or service.

These videos provide step-by-step instructions and helpful tips, whether it’s assembling a product, configuring software, or using a particular feature. By offering hands-on guidance, you demonstrate your expertise and build a deeper connection with your audience.

This explainer video idea could also include a series of animations, graphics, and on-screen annotations to highlight key points and make the information more focused and digestible.

Case studies
Create video case studies that highlight successful implementations of your product or service. Showing real-life examples of how your offering has produced results for your customers can be a powerful marketing tool.