What's the bottom line?

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5. Events for bloggers
Events aimed at establishing personal connections with influencers allow a brand to not only increase loyalty, but also create authentic content that is truly interesting to the audience.

This approach allows us to move away from straightforward chinese thailand data advertising and create a valuable interaction between the brand, the influencer and their audience.


One of the striking examples is the Lichi fashion show held in November. It demonstrated the effectiveness of a comprehensive approach. There was an original PR mailing (an invitation in the form of an ice ball) and a well-thought-out location, thanks to which a large amount of aesthetic content appeared.

The case clearly shows how a unique experience boosts the generation of organic content and increases brand loyalty.

Agency website
6. Sincerity
The introduction of the law on labeling advertising content has had a major impact on the transparency of relationships between brands and influencers.

Influencers are now increasingly sharing genuine first impressions of a product or integrating their personal experiences into advertising campaigns. This approach not only makes advertising more organic, but also increases its effectiveness due to authenticity.


Examples include popular formats where bloggers share their first impressions of Skims shapewear or show before/after videos of using TopLash eyelash serum.
7. Micro-influencers
The ER (engagement rate) of small accounts can reach 10%. This means that the majority of the influencer’s audience are engaged and interested subscribers.