High shipping costs
Example : A buyer finds a suitable product, but refuses to purchase it due to high shipping costs.
Solution : Offer free shipping on orders over a certain amount or participate in flat rate shipping programs. Optimize logistics to reduce costs.
Difficulties with payment
Example : A customer cannot complete a purchase because the payment system requires registration or does not support his card.
Solution : Introduce various payment methods, including popular e-wallets and bank transfers. Simplify the payment process with a minimum number of steps.
No reviews
Example : A buyer looks at a product without reviews and decides not to buy it.
Solution : Encourage customers to leave reviews with feedback bonuses. Moderate reviews to ensure they are accurate and relevant.
Intrusive advertising and pop-ups
Example : A visitor gets irritated by constant offers to subscribe to a newsletter and closes the site.
Solution : Optimize the display of pop-ups - show them once or when leaving the site. Minimize advertising and improve its relevance.
Lack of personalization
Example : A customer visits a store regularly but is not offered personalized recommendations.
Solution : Using algorithms to personalize content chinese overseas british data and offers on the site based on user purchase history and preferences. Introducing recommendation systems.
Example : The site is not convenient for viewing on mobile devices, which reduces conversion.
Solution : Adapting the site to mobile devices using adaptive design technologies and testing functionality on various devices.
No chatbot or online support
Example : Customers cannot get answers to their questions quickly, which leads to loss of interest.
Discuss the project
Solution : Implementation of chatbots with support for frequently asked questions or 24/7 support via messengers.
The registration process is too complicated
Example : A long registration form is required to complete a purchase, which discourages buyers.
Solution : Simplify registration with the ability to make a purchase without an account or through social networks.
Lack of a return and exchange system
Example : Buyers are afraid to make a purchase if they are not sure they will be able to return the item.
Problems with the mobile version of the site
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- Joined: Wed Dec 18, 2024 4:04 am