When Email Funnels Perform Well
Posted: Sat Apr 05, 2025 6:28 am
Long deal cycle . Franchises, B2B, expensive IT products: a potential client can study the market for six months. During this time, you "bring" facts, comparisons, cases to him.
Niches where a lot of information is needed . For example, buying expensive equipment: letters with technical specifications, reviews from other clients, links to presentations - all this is more convenient than trying to fit into 160 characters of SMS.
Educational projects . If you run an academy or courses, chinese overseas africa database email chains with additional materials, reminders about open lessons, and invitations to webinars are the perfect solution.
Flaws
May end up in spam . If you don't monitor your domain reputation and frequency of mailings, your emails may be blocked.
Low open rate . Many people open only a small portion of emails, especially when it comes to mass mailings.
Not suitable for "lightning-fast" communication . If you need to contact urgently, email is not the best option, because the user may read the letter in a day.
SMS is short, fast, but not suitable for everyone
Remember that SMS is the most concise of traditional formats. Brevity is sometimes a key advantage. Messages have a high level of engagement - many people still read SMS because they were notified via a mobile phone. But does everyone need it?
Benefits of SMS
High probability of opening . Most users read SMS almost instantly, because it is a short and understandable format.
Convenient for confirmation . "We remind you that there is a webinar tomorrow at 15:00, we are waiting for you!" - such a short text is opened more often than a long letter.
Useful in niches with limited internet access . In some regions or situations, SMS may be the only reliable delivery channel.
They work well in microfinance organizations (MFOs) . Reminding about payments, notifying about new promotions and fast loans - here SMS are irreplaceable.
Niches where a lot of information is needed . For example, buying expensive equipment: letters with technical specifications, reviews from other clients, links to presentations - all this is more convenient than trying to fit into 160 characters of SMS.
Educational projects . If you run an academy or courses, chinese overseas africa database email chains with additional materials, reminders about open lessons, and invitations to webinars are the perfect solution.
Flaws
May end up in spam . If you don't monitor your domain reputation and frequency of mailings, your emails may be blocked.
Low open rate . Many people open only a small portion of emails, especially when it comes to mass mailings.
Not suitable for "lightning-fast" communication . If you need to contact urgently, email is not the best option, because the user may read the letter in a day.
SMS is short, fast, but not suitable for everyone
Remember that SMS is the most concise of traditional formats. Brevity is sometimes a key advantage. Messages have a high level of engagement - many people still read SMS because they were notified via a mobile phone. But does everyone need it?
Benefits of SMS
High probability of opening . Most users read SMS almost instantly, because it is a short and understandable format.
Convenient for confirmation . "We remind you that there is a webinar tomorrow at 15:00, we are waiting for you!" - such a short text is opened more often than a long letter.
Useful in niches with limited internet access . In some regions or situations, SMS may be the only reliable delivery channel.
They work well in microfinance organizations (MFOs) . Reminding about payments, notifying about new promotions and fast loans - here SMS are irreplaceable.