There are generally three types of search intent

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Search volume : This refers to the number of searches a particular keyword receives over a specific period of time.
Keyword Difficulty : This metric indicates how difficult it would be to rank for a particular keyword.
The best focus keywords for your business are often those with high search volume and low difficulty - these represent a good opportunity to attract a significant amount of traffic without facing too much competition.

Search intent
Search intent , also known as user intent, is the primary goal a user has when entering a query into a physician database search engine. It's not just what they're looking for, but also why they're looking for it.

User search intent

Understanding search intent is critical for selecting effective focus keywords and creating content that meets your audience's needs.



Informational
Navigational
Transactional
Commercially
To evaluate the search intent behind a specific keyword, look at the top-ranking pages for that keyword.