How can I make my company GDPR compliant?
Posted: Sat Apr 05, 2025 6:34 am
Add value to your emails
Most ecommerce email marketing efforts are too focused on just selling, selling, selling. That’s great. But let’s take an example. Let’s say you sell a supplement to marathon runners with their endurance.
You can send regular emails with coupons and special offers on your supplements. Or, you can send regular emails with running tips. Which will add more value? The latter, yes.
Runners spend time with other runners, so make it easy for them to share your emails with friends.
Have a clear email marketing strategy
You need to have a clear strategy about what type of content you want to write, what you want to inform your customers about, and how often you send your email campaigns. Scattered email approaches simply don’t work.
You need a clear and consistent ecommerce email marketing strategy and then execute it regularly. This will lead to higher engagement levels because people love habits, consistency, and predictability.
email marketing strategies 2024
Optimize your email marketing campaigns to increase the value of each of your subscribers
Let’s go back to Jim’s flower shop example. If he can increase the value of each of his email subscribers from $1.50 to $2.00, it could be a game-changer for his business. It could be the difference between losing money and making money as a business. It could allow him to invest in paid acquisition channels. And it could help him hire a full-time person to manage his ecommerce email marketing efforts. So how does Jim do it? Well, here are some suggestions:
Test the regularity of sent emails
One thing we found with CellarThief is that sending emails more often actually increased open and engagement rates. This was counterintuitive to us.
We thought that the more we sent ecommerce emails, the employment data more people would ignore them. But the exact opposite was true. We wouldn't have learned this if our ecommerce email marketing didn't include testing the regularity of our email sends.
Check the day and time of sending
There are many best practices in ecommerce email marketing. But these are best practices and sometimes doing the opposite will work better for your business. For example, it is a common suggestion to send your emails on Tuesdays and Thursdays and not send emails on the weekends. Why? Because people usually check their emails at work.
Most ecommerce email marketing efforts are too focused on just selling, selling, selling. That’s great. But let’s take an example. Let’s say you sell a supplement to marathon runners with their endurance.
You can send regular emails with coupons and special offers on your supplements. Or, you can send regular emails with running tips. Which will add more value? The latter, yes.
Runners spend time with other runners, so make it easy for them to share your emails with friends.
Have a clear email marketing strategy
You need to have a clear strategy about what type of content you want to write, what you want to inform your customers about, and how often you send your email campaigns. Scattered email approaches simply don’t work.
You need a clear and consistent ecommerce email marketing strategy and then execute it regularly. This will lead to higher engagement levels because people love habits, consistency, and predictability.
email marketing strategies 2024
Optimize your email marketing campaigns to increase the value of each of your subscribers
Let’s go back to Jim’s flower shop example. If he can increase the value of each of his email subscribers from $1.50 to $2.00, it could be a game-changer for his business. It could be the difference between losing money and making money as a business. It could allow him to invest in paid acquisition channels. And it could help him hire a full-time person to manage his ecommerce email marketing efforts. So how does Jim do it? Well, here are some suggestions:
Test the regularity of sent emails
One thing we found with CellarThief is that sending emails more often actually increased open and engagement rates. This was counterintuitive to us.
We thought that the more we sent ecommerce emails, the employment data more people would ignore them. But the exact opposite was true. We wouldn't have learned this if our ecommerce email marketing didn't include testing the regularity of our email sends.
Check the day and time of sending
There are many best practices in ecommerce email marketing. But these are best practices and sometimes doing the opposite will work better for your business. For example, it is a common suggestion to send your emails on Tuesdays and Thursdays and not send emails on the weekends. Why? Because people usually check their emails at work.