Colombians highly value brands

[bitheerani93]

But beyond these core attributes, that are committed to social and sustainable causes , as they are increasingly aware of the environmental impact of their purchases, packaging, and the carbon emissions from home deliveries.

Based on these qualities, Colombians will measure and evaluate the authenticity of offers , their social or sustainable impact, and their whatsapp number list value (price ratio and differences). According to NielsenIQ, an international market research firm, 45% of consumers will prioritize sustainability when purchasing, especially among younger generations.

Influence of recommendations on social networks
Colombians are known for being talkative, and conversations are a central part of our culture, a custom that has also been implemented in the digital environment. In this sense, interactions between brands and their communities are the new way consumers engage in conversation.

Social networks are adding enormous value to the reach of the messages and content that brands create, so by 2025 they will not only appreciate the valuable content that is generated, but also the one that is capable of amplifying it.

Given the added value that social media is bringing to the reach and impact of content, one of the relevant Colombian consumer trends is that they will not only appreciate valuable content, but will also prefer content that motivates them to amplify their voice and gives them the freedom to share other people's experiences through the brands they enjoy.