Understanding the LinkedIn algorithm and how it works
Posted: Sun Apr 06, 2025 4:32 am
LinkedIn uses a complex algorithm to select and display content to users based on many factors. Because the ultimate goal is to encourage users to engage, spend time on the platform, and return regularly, LinkedIn is highly incentivized to ensure that members consistently find content that is personally relevant, interesting, and valuable to them .
This is a good guideline for your LinkedIn content job seekers data strategy. To better ensure that your audience (and therefore the LinkedIn algorithm) perceives your content as relevant, interesting, and valuable, there are a few best practices to follow.
Keys to gaining reach on LinkedIn
Based on studies, documentation, and first-party updates, here are six key approaches and tweaks to help your content gain traction with the LinkedIn algorithm.
Don't aim for "virality" on LinkedIn
It’s easy for brands to see the appeal of a post or piece of content going viral on social media. In reality, the business impact of all this explosive but ephemeral reach is often uncertain. And on LinkedIn, the pursuit of virality can actually be counterproductive, as LinkedIn’s algorithm is specifically designed to prevent content from going viral.
This is a good guideline for your LinkedIn content job seekers data strategy. To better ensure that your audience (and therefore the LinkedIn algorithm) perceives your content as relevant, interesting, and valuable, there are a few best practices to follow.
Keys to gaining reach on LinkedIn
Based on studies, documentation, and first-party updates, here are six key approaches and tweaks to help your content gain traction with the LinkedIn algorithm.
Don't aim for "virality" on LinkedIn
It’s easy for brands to see the appeal of a post or piece of content going viral on social media. In reality, the business impact of all this explosive but ephemeral reach is often uncertain. And on LinkedIn, the pursuit of virality can actually be counterproductive, as LinkedIn’s algorithm is specifically designed to prevent content from going viral.