Step-by-step instructions to ensure email deliverability

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Now that you have a better understanding of email deliverability concepts, you can take steps to maximize and improve your email deliverability rates.

Choose the right email service provider
Business owners who are new to email marketing student data strategies may think that using Google Mail, Yahoo, AOL, or Microsoft Outlook as a professional email provider is enough. However, this can affect deliverability rates. Simply put, spam algorithms find it suspicious that an email provider designed for personal communication would send so many messages to customers. Instead, opt for an email provider with a good reputation for deliverability.

Set up authentication
Verifying an Email Address for Sending Messages to Customers: A Simple Guide

Why is verification important?

Email address verification helps ensure that your messages are truly from you and not spam, helping your messages reach their primary inboxes and increasing their open rates.

How to verify an email address?

There are two main methods of verification:

Using an email marketing provider:
Advantages: Simple setup, often automatic verification.
Examples: Constant Contact, Mailchimp, Sendinblue.
Procedure: When you register or set up a new campaign, the provider will guide you through the verification process.