What is referral traffic?

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Referral traffic refers to traffic that comes from a link on a website that is not your own. If you clicked on the link, the website you landed on will count your visit as referral traffic.

In comparison, other common sources of website traffic are search and direct traffic. Search traffic comes from visitors who click on search results. Direct traffic comes from visitors who go teacher data directly to your website, such as by typing your URL into a browser.

Examples of referral sources of traffic include:

Social media apps like Facebook or X (formerly known as Twitter).
Online catalogs such as Seznam
Almost any web page that is not part of a search engine, such as a blog post.
Why is referral traffic beneficial?
If you want to grow your business, attracting more visitors is an important step. Here are three reasons why.

Generating more leads
At the most basic level, increasing referral traffic means increasing the number of potential customers who visit your website.

But it’s not just about getting more people through your virtual doors. These are people who found you by actively clicking on a link that interested them. So if the backlink they clicked on is relevant to your website, these visitors have a high intent to learn about and possibly purchase what you’re selling.