Tips for organizing a digital event
Posted: Sun Apr 06, 2025 6:20 am
Were you planning an event and had to cancel it due to COVID-19? Before you give up, consider converting your canceled event into a digital one. Yes, you read that right, a digital event. And why not?
Reinventing ourselves and seeking new opportunities in digitalization seem to be the clearest solutions to this volatile, uncertain, complex, and ambiguous situation we are experiencing.
Although technology is a key element in the botim data transformation we are experiencing, and will continue to be the protagonist after this crisis, it is still another tool that helps us be more effective in our work, and in times of coronavirus, it helps us stay in touch with our family, friends, and clients.
So, we need to take advantage of all the benefits that digitalization offers and make the most of them. We were used to video calls, video conferences, etc. But now, it's time to go one step further: invest in digital events .
As marketers, we face a new challenge, and we'll end up employing new tools and communication channels that we haven't used before. Just as I discussed the benefits of video marketing in another post , I now recommend that SMEs and large companies invest in virtual events , which can also be recorded. I think you already know where I'm going with this, but just in case, I'll explain. You can do the classic two-for-one: record your virtual event and share it on your social media.
Reinventing ourselves and seeking new opportunities in digitalization seem to be the clearest solutions to this volatile, uncertain, complex, and ambiguous situation we are experiencing.
Although technology is a key element in the botim data transformation we are experiencing, and will continue to be the protagonist after this crisis, it is still another tool that helps us be more effective in our work, and in times of coronavirus, it helps us stay in touch with our family, friends, and clients.
So, we need to take advantage of all the benefits that digitalization offers and make the most of them. We were used to video calls, video conferences, etc. But now, it's time to go one step further: invest in digital events .
As marketers, we face a new challenge, and we'll end up employing new tools and communication channels that we haven't used before. Just as I discussed the benefits of video marketing in another post , I now recommend that SMEs and large companies invest in virtual events , which can also be recorded. I think you already know where I'm going with this, but just in case, I'll explain. You can do the classic two-for-one: record your virtual event and share it on your social media.