Success through target group analysis

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This includes all activities that go hand in hand with understanding what consumers expect from a product , how they behave and what their needs are.

But what does this mean specifically for you as an entrepreneur?

In order to attract potential customers to your website and subsequently turn them into buyers, it is necessary to analyze the essence of your target audience in detail.

Whether you're an individual online shopping fashionista, a discerning car owner data gourmet hipster, or an organized working mum – we help you identify the unique characteristics and special features of your clientele and use their qualities for your marketing strategy .

Target group analysis
On the importance of target group analysis


Any communication with customers is based on a tailored approach .

This so-called target group describes a group of potential and existing customers who have similar characteristics and are therefore relevant for your company's product or service.

Only entrepreneurs who are fully aware of the needs, desires and problems of their target group can tailor their offerings and the advertising behind them accordingly.

Your customer has a specific problem ? YOU have the specific solution !

The different criteria of the target groups
These classic criteria are instrumental in generating a deep understanding of the respective target audience. Customers' purchasing motives, motivations, and problems, as well as individual preferences, can be clearly presented for the content marketing strategy.

So-called hard and soft factors concretize the picture.

However, the criteria listed below are generalized and may only vaguely describe the ideal target customer.
To get the best possible picture, it's worth creating a persona—more on that later in the article.

Geographical criteria

This rough division of the market into regional segments is particularly interesting for local providers.

However, to go into more depth, further criteria are necessary.



Demographic criteria

Factors such as gender, age, place of residence and family status describe the target group of private individuals in more detail.

If the target group itself consists of companies (business-to-business, or B2B for short), the focus is on company size, number of employees or turnover.



Socioeconomic criteria:
Household size, marital status, education, and income provide additional information and further clarify the picture of the ideal target group. These social and economic characteristics can, of course, also be applied to companies—for example, industry, organizational structures, or available budget reveal information about a company.