When you're ready to send an email, an important factor to consider before sending is timing. Every audience is different, and the best time to send an email will vary depending on who is on your email list. However, some helpful criteria to consider when scheduling emails include:
Previous Sends: Check open rates to see when your audience is most likely to open an email.
Industry Trends: Check email marketing metrics for gcash data your business's industry.
Audience demographics: Consider the habits, interests, lifestyle, location, and industry of your target audience.
Standards and Expectations: There are certain emails that subscribers expect to arrive in their inbox at a certain time, e.g. confirmation emails, abandoned cart emails, and welcome emails should be timely to remain effective.
You can also create a consistent sending schedule and stick to it. For example, if you send out your newsletter on the first of every month, your audience will expect it in their inboxes.
If you decide to stick to a set schedule, let people know at the time of registration with words like:
"Would you like to subscribe to our Tips & Advice newsletter? Every second and fourth Wednesday of the month, we'll send you a roundup of our best blog posts, upcoming webinars, and top marketing tips. Feel free to reach out to us."
Send an email (at the most convenient time)
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