Smart Ways to Use Instagram Carousels (Examples Included)
Posted: Thu Apr 17, 2025 8:40 am
Instagram carousels have a lot of potential, especially when it comes to tapping into Instagram trends (ah, the infamous photo dumps ...). Truly, the sky's the limit.
However, if you need a little help coming up with ideas for your next carousel, below we're sharing 15 tactics to apply to your Instagram content strategy.
1. Promotions and announcements
With its multiple slides, the carousel format allows you to communicate bahrain phone number data details about promotions, sales or new products to your audience.
Source: Durance
Provençal candle brand Durance uses the carousel format to announce a special promotion and highlight available products.
2. Photo dumps
Photo dumps are a kind of photo album. Share photos taken during the summer or during a specific event, such as a company seminar or a product launch.
Source : FC Annecy
See it photo dump as a way to relive the highlights of a football match – but you don't have to be a Ligue 2 team to share your victories.
3. Before/after
Show transformations, progress, or changes, such as the evolution of a product over time or a photo of your business from its beginnings to today.
Source : Alichuree
Before After Renovations shows off some pretty incredible transformations, giving their DIY pro Alichuree shares incredible transformations and offers her audience the pleasure of discovering how she gives a second life to a salvaged object.
4. Educational Content
Carousels are especially useful for publishing large amounts of content. You can use them to create a step-by-step tutorial of your product or service or to explain a complex topic related to your industry.
Source: University of Grenoble-Alpes
Grenoble-Alpes University has created a carousel to share tips to help students prepare for a job interview. This post is also an opportunity to promote a workshop on this topic.
5. Storytelling
Instagram carousels allow you to create suspense and build a real narrative. Tell a story and give people a reason to scroll through the slides by diluting your message.
However, if you need a little help coming up with ideas for your next carousel, below we're sharing 15 tactics to apply to your Instagram content strategy.
1. Promotions and announcements
With its multiple slides, the carousel format allows you to communicate bahrain phone number data details about promotions, sales or new products to your audience.
Source: Durance
Provençal candle brand Durance uses the carousel format to announce a special promotion and highlight available products.
2. Photo dumps
Photo dumps are a kind of photo album. Share photos taken during the summer or during a specific event, such as a company seminar or a product launch.
Source : FC Annecy
See it photo dump as a way to relive the highlights of a football match – but you don't have to be a Ligue 2 team to share your victories.
3. Before/after
Show transformations, progress, or changes, such as the evolution of a product over time or a photo of your business from its beginnings to today.
Source : Alichuree
Before After Renovations shows off some pretty incredible transformations, giving their DIY pro Alichuree shares incredible transformations and offers her audience the pleasure of discovering how she gives a second life to a salvaged object.
4. Educational Content
Carousels are especially useful for publishing large amounts of content. You can use them to create a step-by-step tutorial of your product or service or to explain a complex topic related to your industry.
Source: University of Grenoble-Alpes
Grenoble-Alpes University has created a carousel to share tips to help students prepare for a job interview. This post is also an opportunity to promote a workshop on this topic.
5. Storytelling
Instagram carousels allow you to create suspense and build a real narrative. Tell a story and give people a reason to scroll through the slides by diluting your message.