More Social Media Content Marketing Trends for Nonprofits
Posted: Sat Apr 19, 2025 4:00 am
As a result, Pugh’s followers learn about Racing Dementia in a natural and engaging way, potentially increasing support for the nonprofit.
22. LinkedIn has the highest average donation conversion rate among media platforms (30% on mobile and 50% on desktop).
The high conversion rate on LinkedIn is likely due to its professional audience, which is often more financially stable and inclined to support causes.
To effectively market your nonprofit cause on LinkedIn, you can routinely post about how your organization is making a difference, using infographics and real data.
St. Jude's LinkedIn post
LinkedIn users love content that combines professional insights with personal stories, so don’t be afraid to uganda telemarketing data share the human side of your nonprofit’s work alongside impact statistics.
You should also encourage team members to post your content to their networks or professional networks. This way, you are not just relying on your organization's page to reach your audience. When employees share your content, it appears more authentic and can reach a wider audience.
TikTok users have donated $7 million directly to charities through the app.
Facebook accounts for 83% of media traffic to nonprofit campaigns, followed by Instagram at 11% and YouTube at 3%.
Instagram donation conversion rates are 30% on desktop and 20% on mobile.
Facebook converts donors at 23% on desktop and 14% on mobile.
YouTube has the lowest donation conversion rates: 13% on desktop and 6% on mobile.
25% of nonprofits have stopped posting on Twitter/X but still maintain their accounts.
8% of nonprofits have deleted their Twitter/X accounts.
15% of nonprofits rarely use Twitter/X.
Preferred payment methods for donations
The nonprofit fundraising statistics below reveal interesting trends in how donors choose to pay for their donations.
23. 55% of users prefer to donate online using a credit or debit card.
Most people use credit cards in the normal way, which makes them a convenient choice for online donations. It is often easy to enter your card information once and then donate with a few clicks in the future.
22. LinkedIn has the highest average donation conversion rate among media platforms (30% on mobile and 50% on desktop).
The high conversion rate on LinkedIn is likely due to its professional audience, which is often more financially stable and inclined to support causes.
To effectively market your nonprofit cause on LinkedIn, you can routinely post about how your organization is making a difference, using infographics and real data.
St. Jude's LinkedIn post
LinkedIn users love content that combines professional insights with personal stories, so don’t be afraid to uganda telemarketing data share the human side of your nonprofit’s work alongside impact statistics.
You should also encourage team members to post your content to their networks or professional networks. This way, you are not just relying on your organization's page to reach your audience. When employees share your content, it appears more authentic and can reach a wider audience.
TikTok users have donated $7 million directly to charities through the app.
Facebook accounts for 83% of media traffic to nonprofit campaigns, followed by Instagram at 11% and YouTube at 3%.
Instagram donation conversion rates are 30% on desktop and 20% on mobile.
Facebook converts donors at 23% on desktop and 14% on mobile.
YouTube has the lowest donation conversion rates: 13% on desktop and 6% on mobile.
25% of nonprofits have stopped posting on Twitter/X but still maintain their accounts.
8% of nonprofits have deleted their Twitter/X accounts.
15% of nonprofits rarely use Twitter/X.
Preferred payment methods for donations
The nonprofit fundraising statistics below reveal interesting trends in how donors choose to pay for their donations.
23. 55% of users prefer to donate online using a credit or debit card.
Most people use credit cards in the normal way, which makes them a convenient choice for online donations. It is often easy to enter your card information once and then donate with a few clicks in the future.