The impact of personalization and monitoring on e-commerce
Posted: Sat Apr 19, 2025 5:24 am
Managing an e-commerce business presents very different challenges than a business that involves face-to-face contact with consumers or visitors. Convincing a sales conversion requires new actions and, therefore, new indicators, since the digital arena is new malta mobile database everything is being created now! The big question is to identify the best way to relate to each of these consumer segments, and there are several tools that help map the purchasing journey of each consumer INDIVIDUALLY, thus establishing personalized touchpoints. We are in the omni-channel phase in retail.
As in most companies, the main objective is to understand and improve the business's value proposition. Technological issues end up acting as a backdrop and in some cases do not have great prominence within the company. After all, in a physical or virtual business, any manager can only convince the board that he or she needs to adopt this or that solution based on good arguments, proving that vital errors will be avoided and even showing a rationale for calculating ROI, right?
As in most companies, the main objective is to understand and improve the business's value proposition. Technological issues end up acting as a backdrop and in some cases do not have great prominence within the company. After all, in a physical or virtual business, any manager can only convince the board that he or she needs to adopt this or that solution based on good arguments, proving that vital errors will be avoided and even showing a rationale for calculating ROI, right?