Why did you decide to take our Digital Marketing Postgraduate Course ?
Posted: Sun Apr 20, 2025 3:43 am
I remember the job description wasn't very clear; they were looking for someone passionate about technology and the internet, with some web knowledge . Although I wasn't sure what my responsibilities would be, I took a chance and sent my resume.
When they called me for the interview back in 2012, they told me that Agroads was a classifieds website where you could buy and sell everything for the agricultural sector. It was a developing SME , but I saw an opportunity to learn new skills and accepted the challenge.
Back then, it was almost utopian to risk a secure job for something you didn't know would actually work, much less from within the country. I came from a company with more than 60 employees to one with only three people, and where e-commerce was still very new . It was very difficult to imagine back then that someone could buy a tractor, a combine harvester, or a seeder worth millions of dollars online.
Today, Agroads is the leading marketplace for the agricultural sector in Argentina , bringing together all the supply and demand of the agricultural sector to easily and securely generate online business. It's the meeting point for sellers and producers or agricultural professionals to purchase brazil mobile database everything for the field: machinery, fields, inputs, spare parts, equipment, services, etc.
The platform currently has around 400,000 users who generate 1 million visits per month and more than 90,000 business contacts per year .
I believe that, in addition to the knowledge I brought with me and the experience I gained within the Marketing and Design Department, my incorporation had a lot to do with my desire to learn, my attitude, and proactivity .
What functions do you perform within Agroads?
I currently develop, execute and implement the company's digital marketing strategies , coordinate work with other areas of the company and external agencies for the execution of the brand's digital strategy, carry out measurements, reports and analysis of the actions carried out, develop co-branding and advertising strategies with the largest media and exhibitions in the country at the agricultural level such as Expoagro-Agroactiva-Aapresid and with large companies in the sector such as: John Deere, Case, New Holland, Shell, Ford, Volskwagen, Nidera, Syngenta, Bioceres, Monsanto, Bayer, Banco Macro, Coop. Seguros, Infocampo, among others; I manage the budget and monitor investments within the area, optimize the management of the site and digital channels to get prospects, among other things. I'm
also in charge of user experience design and development , focusing all actions on optimizing the experience, combining research and design skills to understand user needs and produce concepts/designs/solutions that users want to use.
My main focus is on driving conversions on the web and mobile platforms , and detecting and troubleshooting potential issues throughout the various processes.
How has your profile evolved alongside advances in digital marketing?
Let's say the evolution was gradual but marked. When I started working at Agroads, I performed all kinds of work; from design, web maintenance, and marketing to invoicing, collections, and customer loyalty.
As internet adoption became increasingly prominent within the agricultural sector, I felt the urgent need to keep pace with this change and growth. From that moment on, I took the initiative to delve into this beautiful world of digital marketing to be prepared to face it .
Thanks to my participation in practically several areas of the company, today I can say I have a holistic view of the business, one in which I can understand the needs and propose improvements for all the circuits and processes within each area, since I understand how each one complements each other and I know what I can contribute to improve the experience.
When they called me for the interview back in 2012, they told me that Agroads was a classifieds website where you could buy and sell everything for the agricultural sector. It was a developing SME , but I saw an opportunity to learn new skills and accepted the challenge.
Back then, it was almost utopian to risk a secure job for something you didn't know would actually work, much less from within the country. I came from a company with more than 60 employees to one with only three people, and where e-commerce was still very new . It was very difficult to imagine back then that someone could buy a tractor, a combine harvester, or a seeder worth millions of dollars online.
Today, Agroads is the leading marketplace for the agricultural sector in Argentina , bringing together all the supply and demand of the agricultural sector to easily and securely generate online business. It's the meeting point for sellers and producers or agricultural professionals to purchase brazil mobile database everything for the field: machinery, fields, inputs, spare parts, equipment, services, etc.
The platform currently has around 400,000 users who generate 1 million visits per month and more than 90,000 business contacts per year .
I believe that, in addition to the knowledge I brought with me and the experience I gained within the Marketing and Design Department, my incorporation had a lot to do with my desire to learn, my attitude, and proactivity .
What functions do you perform within Agroads?
I currently develop, execute and implement the company's digital marketing strategies , coordinate work with other areas of the company and external agencies for the execution of the brand's digital strategy, carry out measurements, reports and analysis of the actions carried out, develop co-branding and advertising strategies with the largest media and exhibitions in the country at the agricultural level such as Expoagro-Agroactiva-Aapresid and with large companies in the sector such as: John Deere, Case, New Holland, Shell, Ford, Volskwagen, Nidera, Syngenta, Bioceres, Monsanto, Bayer, Banco Macro, Coop. Seguros, Infocampo, among others; I manage the budget and monitor investments within the area, optimize the management of the site and digital channels to get prospects, among other things. I'm
also in charge of user experience design and development , focusing all actions on optimizing the experience, combining research and design skills to understand user needs and produce concepts/designs/solutions that users want to use.
My main focus is on driving conversions on the web and mobile platforms , and detecting and troubleshooting potential issues throughout the various processes.
How has your profile evolved alongside advances in digital marketing?
Let's say the evolution was gradual but marked. When I started working at Agroads, I performed all kinds of work; from design, web maintenance, and marketing to invoicing, collections, and customer loyalty.
As internet adoption became increasingly prominent within the agricultural sector, I felt the urgent need to keep pace with this change and growth. From that moment on, I took the initiative to delve into this beautiful world of digital marketing to be prepared to face it .
Thanks to my participation in practically several areas of the company, today I can say I have a holistic view of the business, one in which I can understand the needs and propose improvements for all the circuits and processes within each area, since I understand how each one complements each other and I know what I can contribute to improve the experience.