How to Use Drip Campaigns to Engage Your Audience

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And that is exactly what we are going to do now!Bonobosbonobos, a menswear retailer, nails simple emails that still engage the audience.如何？ with clear call-to-action buttons (ctas)!Its emails have a clean structure as well as a simple copy that comes with a dash of playfulness, as seen in the example below:source: reallygoodemails.Comwhat’s more, bonobos tailors (no pun intended) its emails for and only for its audience – young male professionals – which makes them pretty effective.Buzzfeedthis one probably doesn’t come as a surprise because what would a marketing article be without mentioning the company that has mastered the craft, buzzfeed?In its email marketing campaigns, buzzfeed puts a lot of focus on the email subject lines and preview texts, which is pretty obvious looking at this inbox.

The subject lines and preview texts it uses are textbook united kingdom phone number resource examples of engaging, and this approach also transfers to the content within their emails.Usually, a buzzfeed email will consist of eye-catching images, engaging headings and descriptions, as well as ctas. The goal of such emails is essentially to gain the attention of the reader while making them want to visit the buzzfeed website for the full content.Another aspect of email marketing that buzzfeed made a smart decision on is subscriptions, where it allows people to choose which campaigns they want to subscribe to while informing them of the type of content and frequency of the campaign emails.



Talk about personalization!Ubersimple is the best word to describe uber’s email marketing campaigns (and its service ).Uber’s emails, in most cases, come with a custom design, short yet engaging text highlighting uber benefits, and a strong cta.The headings and ctas used are very straight-to-the point which is great for people just skimming the content.What’s more, the emails are highly relevant to the recipient as they are meant to serve as notifications about a new extension of the service or promotion.