You can also create a sense of urgency with limited-time offers, exclusive bonuses or welcome discount codes like what Emirates did here:
limited-time offers
Sometimes, that final push is all it takes to turn promising high school senior mailing list leads into loyal customers. However, when asked about common mistakes brands make in the conversion stage, Thrive’s Paid Media Manager Wesley Wessels said:
“The biggest mistake I see brands make is not building up social proof, gaining trust and using some form of brand awareness first before looking at conversions. Each stage of the funnel should have its own creative messaging and work hand in hand with the next part of the funnel.”
Stage 4: Engagement
You made a sale; don’t stop there. Many brands forget that keeping customers takes just as much effort, if not more, than gaining them.
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