What is Google Analytics

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If you still don't know what Google Analytics is , you could be missing out on several business opportunities in the online world by not understanding your website's audience.

Google Analytics is a free traffic monitoring system that can be installed on any website, online store or blog, and is a fundamental tool for digital marketing.

The main objective of Google Analytics is not just to know how many users access your website, but also how these users behave when browsing the different pages and sections of your website.

It is based on the information paraguay mobile database collected through Google Analytics that we can analyze whether visitors to a given website are behaving as expected in response to a certain online marketing campaign.

The tool allows us to check whether visitors are doing exactly what we expected in the initial design, and if not, what can be done to fix the problem.

Traffic monitoring is one of the main functions of any online activity and essential for business management in this segment, and Google Analytics, or GA as it is also known, is the standard tool on the market.

What is Google Analytics and how does it work?
After this introduction where we initially defined what Google Analytics is and its role in digital marketing, we will give a more detailed view of the tool and its main features.

1 – Main features available in Google Analytics
Google Analytics' capabilities seem endless, which is why it is currently considered one of the main decision management tools on the Web.

Here's some of the information it provides:

Total number of visitors, unique visitors and returning visitors to the website;
Behavior of your website visitors while browsing it;
Traffic sources – Where are the hits coming from to the website?
Goals – Which goals set for the website were achieved;
Conversion rate of marketing actions carried out;
Marketing – Which marketing campaigns provide the best results;
Social Media – Which of your social media actions give you the most access;
E-commerce results – How your online store is performing.
Nowadays, no website administrator or digital marketer can work without this tool.

Google Analytics is a real goldmine for anyone who wants to better understand how users interact with a website or online marketing campaign.

2 – The options available in Google Analytics
At the current stage of tool technology, there is practically nothing that cannot be measured in terms of online behavior.

For those who don't know what Google Analytics is in detail, it may seem like just an access monitoring system, but in fact it works as a real tool for making management decisions.

As mentioned at the beginning of this article, GA goes far beyond counting visits. Google Analytics settings allow us to identify navigation paths, forms of interaction and collect data that helps us develop and improve the website and its content.