How important are keywords in ranking?
Posted: Mon Apr 21, 2025 6:13 am
As we have seen, SEO is very important, but what about ranking? In a way, the more work you put into SEO, the higher your page will be in Google's rankings.
However, ranking follows a logic that goes beyond the keyword. Response times, as already mentioned, are also decisive; page and domain authority also drastically affect ranking.
We know it sounds strange, but it makes sense when we think about three cases: an old news site tends to have better content than a newly created one; content about medicine written by a doctor tends to be more accurate than that written by a layperson; content heavily referenced by external sites tends to be better than content withoutbacklinks.
In other words, ranking a page goes far beyond gambling data austria just choosing the right keyword, although that also matters a lot.
Having made these notes, let's get to the heart of this content: explaining the types of keywords in SEO and how to use them.
Related words
Related words fall into the “secondary words” category, as they can also fulfill this function.
First of all, we need to remember that Google works with search robots, which use a logical system to rank pages. Therefore, the clearer the material on your page is, the greater the chance that the robot will understand that your page is relevant.
Returning to the example of the primary “shoes”, the related keywords will provide a context for the robots. That is, a possible related keyword is “women’s shoes”, another is “synthetic leather” and so on.
The idea behind related kw is to make the robot understand that your page is about shirt sleeve and not the fruit mango or the Japanese comic manga.
However, ranking follows a logic that goes beyond the keyword. Response times, as already mentioned, are also decisive; page and domain authority also drastically affect ranking.
We know it sounds strange, but it makes sense when we think about three cases: an old news site tends to have better content than a newly created one; content about medicine written by a doctor tends to be more accurate than that written by a layperson; content heavily referenced by external sites tends to be better than content withoutbacklinks.
In other words, ranking a page goes far beyond gambling data austria just choosing the right keyword, although that also matters a lot.
Having made these notes, let's get to the heart of this content: explaining the types of keywords in SEO and how to use them.
Related words
Related words fall into the “secondary words” category, as they can also fulfill this function.
First of all, we need to remember that Google works with search robots, which use a logical system to rank pages. Therefore, the clearer the material on your page is, the greater the chance that the robot will understand that your page is relevant.
Returning to the example of the primary “shoes”, the related keywords will provide a context for the robots. That is, a possible related keyword is “women’s shoes”, another is “synthetic leather” and so on.
The idea behind related kw is to make the robot understand that your page is about shirt sleeve and not the fruit mango or the Japanese comic manga.