SEO work on product detail page

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Another critical point of SEO in online stores is the product detail page. After all, it is the final objective of an e-commerce conversion funnel, and therefore deserves special attention.

In the case of detail pages, we need to think seriously about the SEO elements that make up their structure in order to be able to carry out good On Page SEO work.

In this step we will focus usa mobile database particularly on meta tags and HTML tags, which will play a fundamental role in terms of positioning in search engines.

As an example, special attention should be paid to the following tags:

Meta tag Title , one of the most important in any optimization process;
Meta Description tag , which works like a real ad in the snippet displayed on response pages;
Meta tag Keywords ? Forget it, she was retired for long service a long time ago;
Highlight tags such as H1, H2 and H3;
Emphasis tags like bold and italics.
It is important to highlight that we are not only talking about the presence of these elements on the page, but also their arrangement and reading order when search engine robots visit your page.

SEO work in e-commerce must also take into account other elements of the product details page, such as the image, its file name and the Alt tag , which must be present in the image, complementing the product description.

To learn more about this, which is one of the most important dimensions of SEO for online stores and which techniques are used, we suggest you read the article On-page SEO in Online Stores .

Product Description
Another important factor in the SEO process for online stores is the description of the products themselves. This description must be unique and exclusive, otherwise you may have serious problems seeing your products listed on Google.

Don’t copy the manufacturer’s description. This is one of the biggest SEO mistakes you can make in e-commerce.

Did you notice that in the previous item I mentioned that the keyword meta tag was retired? Well, Google itself is the one that chooses your most relevant keywords based on their descriptive text, which is why there is so much concern about this item.