In addition to the increase in sales of physical chess sets, the number of chess websites and apps also grew after the release of “The Queen’s Gambit.” The number of daily user registrations on Chess.com, for example, increased fivefold.
The “Chess – Play and Learn” app went from 1045th to 140th in the world rankings. This huge and rapid growth generated revenue of US$ 300 thousand for the company, according to Sensor Tower.
The information listed here makes it clear that gambling data portugal the Netflix production had a huge positive influence on the chess market, without even trying to sell the game to viewers during the miniseries. That's why it's so important to understand the lessons it brings to everyday marketing in companies.
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