The shopping mall AR world we have experienced

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. Dual channels to cover user groups: In addition to the offline IPSA counter activities, the brand seized the opportunity of tourism recovery after the epidemic and carried out multi-point combination placement and refined operations on multiple platforms such as WeChat Moments, Mafengwo, Ctrip, and Qunar. For users who cannot go to Hainan, the brand launched the same WebAR online filter experience entrance, so that consumers can experience the beautiful world presented by the IPSA AQUA brand at the same time without leaving home. The brand's online + offline dual-channel combination marketing enables the Liujinshui products to reach consumer groups in all directions, accelerating the product placement and brand cross-platform acquisition and conversion.

02 "Filter AR"——Brand's emotional confession
AR technology has played an increasingly prominent role in brazil phone number lead shopping mall marketing, allowing countless "player" consumers to have fun in the rich and imaginative AR universe. always seems to have all the gorgeous and interesting factors, and the shopping mall brands are undoubtedly the "preachers" and "evangelists" of these virtual fantasy games. Consumers are immersed in the experience, and through AR, they can open up the five senses of the body and listen to the emotional confession of the brand and product. This PSA Golden Water Fantasy "AR Filter" event not only brought it a promotional effect with aesthetic expression, but also brought great reference value to shopping mall AR marketers: