We know it’s important to know Google Analytics metrics and analyze them. But do you know how to apply them to your strategies?
The tool provides reports , however the responsibility for making smart decisions is yours!
With all the advanced features of Analytics, there is practically nothing that cannot be measured. In addition to being a system that monitors the behavior of digital users, the platform works as an excellent aid in management decisions .
With a defined objective, you can chart a path that allows you to gain insights and identify solutions to improve your website, for example.
A great way to optimize canada mobile database your strategy is to measure the exact results of your campaigns and determine the return through ROI ( Return on Investment ). Every digital marketing campaign needs monitoring to measure results and evaluate its efficiency.
The most important thing to know is that Google Analytics doesn't work miracles, but it does provide a set of information that helps you draw valuable conclusions for decision-making . It points out the problem and you build the solution.
Using Google Analytics Smartly
How to install the tool and create your account
Google Analytics collects website data through a JavaScript code generated exclusively for the user — ensuring the security of your data. So, the first step is to copy this code and insert it into the body of the website.
If you use WordPress, use a plugin (like MonsterInsights or Google Analyticator) and enter your ID or Tracking Code (UA) in the setup.
Then, create your account on the Analytics website using a Google account. Follow the recommended guidelines and both the JavaScript code and the ID will be available at the end of the process. Okay?
How to organize accounts and properties
There is an organization within the tool divided into: account, property and property visits . Before starting any analysis, you need to organize Analytics and maintain good practices to ensure that the data arrives correctly.
How to generate reports
First, choose the relevant metrics and dimensions to analyze your website traffic and how you want to display this information. Follow these steps:
To select where the report will be displayed, click on the drop-down menu and select the specific views;
Click “Save”, and you’re done.
Google Analytics also has very effective support that provides tips for those who want to back up reports or share them in a personalized way.
What are the main metrics?
As we mentioned, you can get a lot of data with Analytics, but you need to focus on the ones that are relevant to your goal . You can start with a few key metrics that will certainly make a difference in your strategies.
You can access all metrics and filter them in different ways in the dashboard on the left of the main page. Here are some of them:
How users arrive
It’s important to know how users arrive at your website, especially if you advertise on Google. With this metric, you can evaluate the effectiveness of your paid and organic campaigns, direct traffic, email and social media.
Most visited pages
Understanding your audience’s preferences is a great way to improve your content, right? Knowing the most visited pages on your website, with data on how many views they have had, helps you create strategies that effectively reach your potential customers.
Bounce Rate
This metric shows the percentage of people who visit just one page on your website and do not continue browsing. The bounce rate is usually high if we look at it in general. However, it is best to analyze the rate of the most important pages and their traffic sources.
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