Digital fashion empowers brand metaverse marketing

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Entering the "metaverse" era, major brands have entered the digital fashion market, hoping to capture the attention of Generation Z. Static photoshopped images obviously cannot satisfy young consumers who pursue fashion trends. Using AR technology to create a real-time dynamic virtual try-on experience will become the right way to open up brand metaverse marketing.

ALIENWARE has created the first wearable NFT digital fashion AR try-on china phone number lead experience in China, breaking the boundary between virtual and reality and bringing NFT digital fashion into reality. Every week, the brand will unlock a digital fashion and a corresponding limited prize. Users can enter the official WeChat applet to try on virtual clothes and shoes in real time in AR. Using high-performance 3D rendering and physics engines, a real try-on experience is created, bringing users a new form of NFT digital fashion interaction.