After all, what is Big Data?
Posted: Tue Apr 22, 2025 3:52 am
The 2010s are marked by disruption in several markets. We have Nubank, with its credit cards, Banco Inter with its digital account that does not charge fees and AirBnB with its hotel service. The possibility of changing the way things have always been done, moving away from tradition and offering the services that consumers have always dreamed of is becoming possible with all the technology available and accessible to everyone.
The creation of new products, more targeted marketing and more accurate decision-making are happening thanks to Big Data and the cross-referencing of information between different data sources.
But many people wonder “what is this Big Data thing ?”. Since the volume and diversity of data make up the strength of Data Marketing , the use of the Big Data usa mobile database concept becomes essential in our daily lives. Therefore, in this article we will explain what Big Data is and all its possibilities so that you understand how promising this concept is and its applications in your daily life.
What is Big Data?
Big Data is a concept that describes the large volume of structured and unstructured data that is generated every second.
For many, the concept of Big Data is something new, but even before the existence of any digital media and/or computing technologies, data was already being generated ( as shown in this timeline from the Winshuttle website ). The difference is that nowadays we generate much more data with devices such as cell phones and TVs. In addition, we have social media that constantly generates mostly public information. Today, it is already a reality to have cars, refrigerators and wearable devices connected to each other and generating even more data to be processed and transformed into useful information.
The difference with Big Data is precisely linked to the possibility and opportunity of crossing this data through different sources to obtain quick and valuable insights . Consumer demands and increased competitiveness in all markets force us to innovate and have this path as a basic premise in business.
That's why Big Data is so essential these days. We can obtain market information through our consumers, extracting what they are saying about everything you do. Dissatisfaction, satisfaction, desires, needs, among others, can be captured on social media and cross-referenced with your company's internal data to create incredible insights .
The essence of the concept is to generate value for businesses. The more data we have, the greater the processing effort to generate information. Therefore, the speed at which information is obtained is part of the success that Big Data can provide to your company.
The V's of Big Data
A simple way to complement the explanation of the context of Big Data is to talk about the V's of Big Data .
Initially, the concept was contemplated by 3 V's, which are volume, velocity and variety. But we also have the V's of veracity and value that were added a few years after the creation of Big Data.
Let's briefly explain each one:
Volume: We have already talked a lot about the volume of data generated every second. The first V refers exactly to the amount of data that Big Data deals with.
Variety: The more data and sources I have, the more complex it is to work with the data, but also the greater the possibilities I have to generate useful information. That's why data variety is so important. It's worth mentioning that we call the places where the data is stored data sources, so tools like Google Analytics, RD Station, Facebook and apps like Whatsapp are data sources.
Speed: Speed is one of the biggest challenges of Big Data . Due to the large volume and variety of data, all processing must be agile to generate the necessary information. It is necessary to generate information as quickly as possible for decision-making to be effective.
The creation of new products, more targeted marketing and more accurate decision-making are happening thanks to Big Data and the cross-referencing of information between different data sources.
But many people wonder “what is this Big Data thing ?”. Since the volume and diversity of data make up the strength of Data Marketing , the use of the Big Data usa mobile database concept becomes essential in our daily lives. Therefore, in this article we will explain what Big Data is and all its possibilities so that you understand how promising this concept is and its applications in your daily life.
What is Big Data?
Big Data is a concept that describes the large volume of structured and unstructured data that is generated every second.
For many, the concept of Big Data is something new, but even before the existence of any digital media and/or computing technologies, data was already being generated ( as shown in this timeline from the Winshuttle website ). The difference is that nowadays we generate much more data with devices such as cell phones and TVs. In addition, we have social media that constantly generates mostly public information. Today, it is already a reality to have cars, refrigerators and wearable devices connected to each other and generating even more data to be processed and transformed into useful information.
The difference with Big Data is precisely linked to the possibility and opportunity of crossing this data through different sources to obtain quick and valuable insights . Consumer demands and increased competitiveness in all markets force us to innovate and have this path as a basic premise in business.
That's why Big Data is so essential these days. We can obtain market information through our consumers, extracting what they are saying about everything you do. Dissatisfaction, satisfaction, desires, needs, among others, can be captured on social media and cross-referenced with your company's internal data to create incredible insights .
The essence of the concept is to generate value for businesses. The more data we have, the greater the processing effort to generate information. Therefore, the speed at which information is obtained is part of the success that Big Data can provide to your company.
The V's of Big Data
A simple way to complement the explanation of the context of Big Data is to talk about the V's of Big Data .
Initially, the concept was contemplated by 3 V's, which are volume, velocity and variety. But we also have the V's of veracity and value that were added a few years after the creation of Big Data.
Let's briefly explain each one:
Volume: We have already talked a lot about the volume of data generated every second. The first V refers exactly to the amount of data that Big Data deals with.
Variety: The more data and sources I have, the more complex it is to work with the data, but also the greater the possibilities I have to generate useful information. That's why data variety is so important. It's worth mentioning that we call the places where the data is stored data sources, so tools like Google Analytics, RD Station, Facebook and apps like Whatsapp are data sources.
Speed: Speed is one of the biggest challenges of Big Data . Due to the large volume and variety of data, all processing must be agile to generate the necessary information. It is necessary to generate information as quickly as possible for decision-making to be effective.