When we talk about internet traffic, we are referring to the number of visitors that your page, website or blog receives per day, week or month.
And having a good number of people visiting your online environment is not something that should be ignored, after all, without an audience, there is no profit.
Think about everything you have invested up gambling data romania until now: hours to set up a virtual environment, a lot of research to choose your target audience and certainly some significant expenses to put the website/blog online.
But all of this has a purpose, which is divided into 4 stages:
Attract visitors;
Arouse interest in your products/services;
Become a desire or need for your audience who are searching on the internet;
Generate an action (usually the purchase of a product or service, but it can also be for customers to sign up to the blog's VIP list, generating more traffic).
We call this the AIDA model (Attraction, Interest, Desire and Action), which is widely used in Digital Marketing. We understand that all virtual environments revolve around achieving a goal: whether it’s having a recognized brand or becoming the answer the customer is looking for, for example.
But what about paid and organic traffic?
Well, paid traffic is where you pay for visitors to have your page as a response in search engines.
Want an example? Search Google right now for a term like “How does a consulting firm work” and you’ll see that the first results are ads.
how google ads work Google Ads vs Organic Search: which is the best strategy?
In other words: you can appear as the first result on Google for the terms that leads are searching for, but you will pay a fee for it.
With organic traffic, you can get more visitors without paying directly for it. Of course, if you want to get good results, there is an indirect investment.
how google ads work 2 Google Ads vs Organic Search: which is the best strategy?
In other words, to have good content, you need to hire professionals to help you with your Google positioning, such as:content agencies, tools for website maintenance, etc.
The big difference between the two is:
With paid traffic, you pay Google to appear as one of the first results.
In organic terms, you will move up in position as your content becomes relevant and genuinely interests readers.