Network Marketing in Europe: Development Trends and Statistics

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When thinking about scaling a network business, relocating it, or creating a startup in a foreign country, you should carefully study the local business conditions and MLM industry development trends. To assess the market and get an idea of ​​how reasonable it is to advance in a particular region, you should first study the general statistics.

In July 2022, Seldia , an organization that unites European direct selling associations, conducted a large-scale study and presented up-to-date statistics on the development of the industry within the EU. These data twitter data show the changes that have occurred against the backdrop of the pandemic and the economic crisis associated with it.

Read about how the pandemic has affected multi-level marketing in the article MLM in 2021 .

Countries
As we can see, in 2020-2021, network marketing developed most actively in the Czech Republic and Turkey . Stable and good growth in direct sales was observed in Austria, Lithuania, Latvia and Poland . But in Ireland, the situation is the opposite - the volume of the direct sales market is decreasing, without gaining momentum.

With all this, a certain correlation is visible between the rate of niche expansion and the number of distributors in the country - the more partners, the faster the company's popularity grows . If we analyze the general trend in the development of multi-level marketing, it scales absolutely always, despite crises and local declines in demand in individual countries. For example, the average growth rate of the industry in 2021 (within the EU) is 3%.