Why is an omnichannel strategy so important

[mehadihasan123456]

In 2015-2016, Harvard Business Review conducted a study of consumer behavior and found that 3 out of 4 respondents (73%) used multiple channels of interaction with a company before making a purchase . With the growing trend towards mobile apps, the number of “multi-channel users” is only increasing every year.

Also, Harvard Business Review found a pattern that the more channels instagram data a customer uses, the more attached they are to the brand — the average check of customers who used 4 or more channels was 9% higher than that of single-channel customers. In addition, such customers tend to make purchases more often.

At the same time, a recent Fluent study found that 47% of shoppers who interact with retailers across 10 or more channels buy their products at least once a week.

Accordingly, an effective multichannel strategy can significantly improve a company's sales statistics and revenue , and brands that deliver an omnichannel experience have a significant all-round advantage over those that do not.