Quality Score as a filter to help you determine

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Use Quality Score with other metrics
Review other metrics in your account, such as click-through rate, conversion rate , and site engagement. These metrics are tied to your ad performance and can help you identify specific areas for improvement.

When reviewing your performance, you can use where you should work to improve.

Review your high-performing keywords, then use your Quality Score to guatemala phone number lead determine which ones could be changed to perform better for your ads and landing pages.
Based on low Quality Scores and feature statuses, identify possible weak trends in ad relevance, clickthrough rate, and landing page experience in your account and create a long-term plan for improvement.
Quality Score is expressed as a number from 1-10 and is used at the keyword level. A higher Quality Score means your ads and landing pages are more relevant and useful to people searching for your keywords (compared to other advertisers).


You can use the Quality Score Diagnostic Tool to determine factors that might help you improve your ads, landing pages, or keyword selection.