CLV is an important goal orientation for transformation

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he key for retail companies to enhance user value lies in achieving digital upgrades of the enterprise, which mainly includes five aspects: strategic upgrades, business innovation, in-depth user insights, efficient user operations, and technological support. These are also the capabilities and directions that retail companies need to focus on, explore, and build during the digital upgrade process.

Strategy 1: Strategic transformation

From traffic thinking to single customer thinking ,
In the practice of digitalization and intelligentization, enterprises should hungary phone number lead never transform for the sake of transformation. There needs to be cognitive changes and goal iterations at the strategic thinking level to support the real implementation of digitalization and intelligentization of enterprises. According to the survey data of Tsinghua University .

Global Industry Research Institute, improving sales rate and profit margin is the common goal of all enterprises in the practice of digitalization and intelligentization in marketing. For retail enterprises, the improvement of sales rate and profit margin is largely reflected in the transformation from traffic thinking to single customer thinking .