Duplicate content can become a problem for the evolution of a website.
Because, in a nutshell, strings of text or images are created that compete with those we have already published on other pages. As you can imagine, Google does not look favorably on the presence of these repetitions even if there is no penalty:
“There's no such thing as a “duplicate content penalty.” At least, not in the way most people mean when they say that. There are some penalties that are related to the idea of having the same content as another site”.
In an old article (if it is online it means it is still valid) Google suggests that there is no penalty for duplicate content, at least not in the strict sense of the term. The advice is certainly not to have identical pages on different websites.
You should avoid doing this yourself and avoid the activity of scrapers as much as possible. That is, text and image scrapers that use your efforts to create completely copied websites. A little from you, a little from others. But we are not always able to impose this will on all webmasters , fortunately Google should be there to reprimand serial thieves who create duplicate content. What can we do?
With on-page SEO we need to reduce duplicate content on our Norway Phone Numbers domain as much as possible, when we can. It is not enough to avoid copying and pasting texts , which is also banned by the official guidelines , and you certainly will not be scolded by Google because you have quoted a portion of text from other resources. Better to work on other fronts.
Table of Contents
What is duplicate content on a website?
How to Avoid Duplicate Content on Websites
3 Ways to Fix Duplicate Content for SEO
What to do before proceeding?
What is duplicate content on a website?
By this term we mean two pages of the same domain that, from the point of view of the user and the search engine, can be considered very similar.
If not completely identical. Sometimes these pages are created due to template errors (such as empty archive pages that repeat endlessly), in other cases it is the project structure itself that requires the presence of very similar pages, such as a product variant on an e-commerce site. If you sell a similar t-shirt on two different tabs you risk having duplicate content even if both pages have a reason to exist.
Other duplicate content is that which you personally create due to poor editorial choices . Such as two articles that address the same topic at a distance of time.
As happens, for example, to those who write a post dedicated to advice on passing the final exam. It's the fault of redundant themes over time, as demonstrated by the Google Trends graph.
google trends
Or maybe the same news that is repeated several times in a news portal on dozens of websites that do nothing but copy and paste the press release. All this is a problem. But it can be anticipated and managed in the best possible way.
How to Avoid Duplicate Content on Websites
First of all, you need to follow a well-defined rule: aim for simplicity . This means that complex structures and improvised architectures risk creating duplicate content. The basis is clear: each page must have a unique purpose, not overlapping with another. So, for example, landing pages that address:
Training for Business Owners
Corporate CEO Training Courses
They could be in conflict. The same reasoning can be done for the blog categories,
here are some very clear examples also linked to another historical problem : the tags.
Category: Web Marketing
Tag: Web Marketing Online
Article: Web Marketing, What It Is and How to Do It
We have three pages that satisfy the same search intent. That is, web marketing. What will the public see? Useless, unnavigable content.
What should Google think? The result will be a saving of crawl budget, since there is
something superfluous, and therefore something will remain outside the virtuous positioning.
A good way to avoid duplicate content is to evaluate before writing. How? First, you can ask Seozoom to identify whether a certain topic can be considered a main topic or whether it is better to aim for a more inclusive topic.
seozoom
For example, there's no point in having an article that explains what spam is and another that delves into the origin of the name, I'll just create one and target both queries .
ditorial planning, the contribution of an SEO is decisive.
