Metro Parent’s audience demographics
Posted: Mon Dec 09, 2024 4:57 am
Across all platforms, Metro Parent’s audience is predominantly female (82%) within the age range of 25-54 (74%), with 85% college-educated and 72% homeowners. This demographic data is crucial and influences how we tailor content to meet their needs. The majority of Metro Parent’s readers have kids ages 6-15, according to our latest 2024 survey. More specifically:
43% have kids ages 6-10, reflecting a significant portion of afghanistan whatsapp phone number data content focusing on schooling and extracurricular activities
42% have kids ages 11-15, a group for which we often explore topics like adolescence and middle school challenges
25% have kids ages 2-5, who are at the heart of early childhood development content
26% have kids ages 16+, guiding content on preparing for college and career
Metro Parent’s core audience lives in southeast Michigan region, including Wayne County, Oakland County, Macomb County and Washtenaw County.Engagement and reach of Metro Parent
Metro Parent creates many types of content to reach today’s busy parents. Four key layers make up a multi-faceted approach to engagement — reaching an audience of more than 526K each month — including:
Website: MetroParent.com attracts over 208K average monthly users. Top cities include Detroit, Clinton Township, Ann Arbor and Troy. 58% visit the site at least once a week.
Social Media: Metro Parent has nearly 130K followers across Facebook, Instagram and X (Twitter). Weekend events, community highlights and education are popular posts.
Email: Metro Parent emails reach almost 149K people. This includes weekly “Pulse” (top stories) and personalized “Let’s Go” (best things to do) newsletters, along with additional targeted subscriber emails.
43% have kids ages 6-10, reflecting a significant portion of afghanistan whatsapp phone number data content focusing on schooling and extracurricular activities
42% have kids ages 11-15, a group for which we often explore topics like adolescence and middle school challenges
25% have kids ages 2-5, who are at the heart of early childhood development content
26% have kids ages 16+, guiding content on preparing for college and career
Metro Parent’s core audience lives in southeast Michigan region, including Wayne County, Oakland County, Macomb County and Washtenaw County.Engagement and reach of Metro Parent
Metro Parent creates many types of content to reach today’s busy parents. Four key layers make up a multi-faceted approach to engagement — reaching an audience of more than 526K each month — including:
Website: MetroParent.com attracts over 208K average monthly users. Top cities include Detroit, Clinton Township, Ann Arbor and Troy. 58% visit the site at least once a week.
Social Media: Metro Parent has nearly 130K followers across Facebook, Instagram and X (Twitter). Weekend events, community highlights and education are popular posts.
Email: Metro Parent emails reach almost 149K people. This includes weekly “Pulse” (top stories) and personalized “Let’s Go” (best things to do) newsletters, along with additional targeted subscriber emails.