They’re highly reliant on technology and follow the latest trends, utilizing smartphones and social media, price comparisons, and online reviews. Seamless shopping experiences, hassle-free returns, and a strong emphasis on sustainability and socially-responsible practices resonate with them.
With $200 billion in annual paraguay phone number list buying power, Millennials are a powerful economic force. It’s no surprise that marketers are fighting tooth and nail to connect with them!
3. Generation X
Generation X was born between the mid-1960s and the early 1980s. Landing somewhere between Baby Boomers’ traditional values and innovative Millennial viewpoints, this generation is a true hybrid of our society.
They tend to be pragmatic shoppers who appreciate both online convenience and physical stores. These consumers buy into new business models when it makes sense for them, but they don’t necessarily follow all consumer trends.
This generation values convenience and efficiency, often seeking out information online before making a purchase. While they appreciate the ease of online shopping, they also value the tactile experience of brick-and-mortar stores and the ability to assess products firsthand.
